Mötley Crüe Goes Old School with Sunset Strip Flyer Campaign
Mötley Crüe is taking a step back in time and embracing an old-school approach to promote their rumored upcoming shows. The legendary rock band is asking fans to visit the iconic Sunset Strip clubs—Whiskey a Go-Go, The Roxy, and The Troubadour—to pick up flyers for what many believe could be a series of intimate gigs at these historic venues.
This is definitely a throwback to the band’s early days when street teams and grassroots promotion were key to building a following. Fans in Los Angeles are encouraged to swing by these clubs, grab some flyers, and spread the word around town by posting them on walls, telephone poles, and other high-visibility spots. However, there’s a twist: Mötley Crüe is specifically asking fans to keep this promotion offline—no social media or digital posts.
This unique approach comes on the heels of the band releasing their new cover of “Fight For Your Right,” signaling that they’re ready to mix things while not paying much attention to the criticism from most of the fandom.
